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Archive for October, 2016

HYUNDAI TEAMS WITH ROCKSTAR PERFORMANCE GARAGE TO CREATE NITROUS-BASED ROCKSTAR SANTA FE CONCEPT OFF-ROADER FOR 2016 SEMA SHOW

This SUV is Bad to the Bone

The annual Specialty Equipment Manufacturing Association (SEMA) show is coming up the first week in November, drawing auto industry executives and business leaders from around the world to Las Vegas. It’s a chance for parts and accessory manufacturers to show off their wares, and for automakers to let their hair down and show how a little creativity can turn a production vehicle into something from a Mad Max movie. This year Hyundai has teamed with Rockstar Performance Garage to transform a Santa Fe SUV into an off-road beast. “Rockstar conveys its endless brand energy in everything we do,” Nick Ashby, developer of the Rockstar SUV said. “Our Rockstar Santa Fe Concept is simultaneously all-show and all-go, a non-compromising concept with tremendous capabilities and a confident demeanor to match.” Although you can’t buy the concept vehicle, you can test drive and purchase the popular Santa Fe at Chapman Hyundai on Bell Road.

List of Modifications Goes On and On

There are so many modifications to the Rockstar Santa Fe that its probably easier to list the items that didn’t change. You can’t miss the Santa Fe, with its lifted menacing presence enhanced by four giant 35-inch off road tires. Under the hood is a 3.3L V6 engine from Lambda that has a nitrous assist package along with a special cold air intake and cooling setup. LED lighting, a blacked out stealth grill, rock sliders, a winch, skid plates and cool paint job all contribute to make this one Santa Fe that’s a must see for off-road enthusiasts. Although the public can’t attend the SEMA show, there is an after party on November 4 where all the modified vehicles will be available to everyone for inspection.

Want Speed over Brawn? Check Out the Santa Fast

The fun thing about the SEMA show is seeing all the different interpretations of production vehicles. The Santa Fe that you can buy at your Phoenix Hyundai dealer, Chapman Hyundai, is a perfect blend of comfort, style and utility. For those who like a beefier off-road machine, the Rockstar Santa Fe is the ticket. But if you are a demon for speed, you need to see the Santa Fast. The standard Santa Fe motor has been replaced by a twin-turbo V6 that’s outfitted with heavy duty pistons, special injectors and a reworked valve assembly to deliver a whopping 1,040 horsepower. Special suspension and a racing interior have turned this everyday Santa Fe into a real racer that could compete on any road track in the world. To see both Santa Fes and all the other special vehicles at the SEMA show, go to the SEMA Ignited website and purchase tickets.

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#ThisIsLoyalty Taps into College Fans

Loyal fans of the Arizona State University Sun Devil football team will have a little extra added attraction for the game on Saturday, October 29. Along with hosting the Oregon Ducks, ASU will also be the place where the Hyundai marketing team sets up an interactive display complete with new vehicles, tailgating games and a chance to win school gear. A modified Hyundai Santa Fe will be on display as the ultimate tailgating vehicle, complete with TV monitors to keep track of what’s going on around the country. Phoenix Hyundai fans who like what they see can head over to Chapman Hyundai on Bell Road anytime for a test drive and more information.

Marketing Campaign Includes Media Blitz

Expect to see a lot of Hyundai this college football season, with a slew of television and radio ads along with social media posts. As the number one car brand for customer loyalty, Hyundai is also getting consumers involved by inviting fans to share pictures, tweets and posts about their loyalty, whether its to Hyundai or their college football team. Just use the hashtag #ThisIsLoyalty to have a chance to get your post displayed on Hyundai’s microsite. “Loyalty, passion and dedication are attributes we share closely with college football fans and we built that at Hyundai by striving to better their experience with our vehicles and brand,” said Hyundai CMO Dean Evans. “This program has been extremely successful at engaging fans within the college football ecosystem, and as fans ourselves, we love celebrating the passion that’s expressed every Saturday.”

Santa Fe Built for Tailgating

Although Hyundai will be showing off a Santa Fe that’s expressly built for the tailgating experience, you can buy any Santa Fe and have a good time partying with friends. With a new stylish exterior, available leather seating and a 60/40 rear seat that folds down all the way to make room for barbeques and coolers, the Santa Fe is the perfect SUV for a trip to a game, outdoor adventure or a daily commute. Seating up to 7 adults, the Santa Fe has a 290 horsepower V6 engine that still achieves 25 mpg on the highway. An impressive infotainment system that allows Bluetooth streaming and hands-free communication can keep you up to date on all the scores across the country before your kickoff. Don’t forget that Hyundai’s 5-year/60,000 mile bumper to bumper warranty is the best in the nation. See all the advantages and plan your next tailgating adventure by taking a trip to Chapman Hyundai on Bell Road.

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Each Purchase Results in Donation to Hope on Wheels

Every time someone buys a new vehicle at dealerships like Chapman Hyundai on Bell Road, the cure for childhood cancer gets just a bit closer. As of this year, Hyundai and its dealer partners have donated $115 million for pediatric cancer research through its Hyundai Hope on Wheels (HHOW) foundation. Since its inception in 1998, the program has provided funding for more than 700 research efforts at facilities and children’s hospitals in the United States. HHOW picks national ambassadors who are unfortunately familiar with the fight against cancer to travel the country and spread the message. This year, a pair of 12-year olds will be attending events and spreading a message of hope to patients across the country.

Hannah Adams was first diagnosed with cancer at age 5. Now in remission, Hannah is pursuing her interest in dance and music to set an example of what is possible for other victims of cancer. “Children diagnosed with cancer, along with their families, need the hope that I was given when going through treatments. What I want to tell other kids is that ‘life is precious, you never know what it has in store, but hope is always worth fighting for,’” she said.

Ryan Darby found out he had cancer six years ago but with the help of doctors and programs like HHOW has managed to continue spreading a message of hope. He loves playing all types of sports as well as speaking with young cancer patients and their families. “I want other children to know that even though cancer is a crazy disease, you can beat it!” he said. “For six years, I have been spreading awareness and I don’t want to stop now. It is going to take more than one 12-year-old boy to beat cancer, but I have done it before, and I won’t stop until we do it again together.”

Hyundai Doles Out $7.5 Million

Hyundai recently announced awards totaling $7.5 million in its HHOW Scholar and Young Investigator programs. Committed to the program until the words “your child has cancer” are never again spoken, the company has a goal of adding another $100 million donation to its staggering total. Through the efforts of the company, volunteers, the employees of your Phoenix Hyundai dealer, Chapman Hyundai on Bell Road, and the public, Hyundai anxiously longs for the day when HHOW is no longer necessary.