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Hyundai Begins Green Car Mission with Prius Fighter

Hyundai’s bold strategy to provide even more environmentally friendly vehicles than almost every car maker with the exception of Toyota might have slanted somewhat toward electric powered automobiles. This is coming from a source close to the company.

Hyundai’s all-electric (AE) hatchback nicknamed the “Prius fighter” will have a high-tailed and be aerodynamically efficient. It is due out towards the end of next year. Currently Hyundai sells only one plug-in vehicle – 2016 Hyundai Sonata Plug-In Hybrid which only has an electric range of 24 miles.

Hyundai will kick off a devoted design, not shared with any other Hyundai product, which could support a number of distinct effective powertrains.

Senior VP and head of Hyundai’s R&D Center, Ki-Sang Lee stated that the platform that Hyundai will use to build the dedicated hybrid will also be used for plug-in hybrids as well as battery-electric vehicles, with only a few minor exterior adjustments. Lee went on to say they will be producing batteries with higher-capacities and will have the option of vehicles with longer ranges but at a higher price.

The direct competition seems to be the 2017 Chevrolet Bolt EV, which will have a 200 mile battery range as stated by GM CEO Mary Barra in January and will have a base price of $34,500. Other competition would be the 2nd generation 2017 or 2018 model year Nissan Leaf. It will have a longer-range than the battery-electric vehicle from BMW.

Hyundai’s “Prius fighter” is expected to be launched later this year with the next Elantra subcompact sedan later in the year, which will make it a 2016 model. Hyundai also plans to release battery-electric model of that car within one year of that date. Many dealerships, including Chapman Hyundai looks forward to these arrivals.

Seeing that the 2016 Toyota Prius will be coming out soon, Hyundai might just pair their dedicated hybrid with an AE alternative model just to provide a unique selling point.

Toyota won’t be able to compete with this since they have no plans to sell a battery-electric car in the U.S. market. With the 4th generation Prius, Toyota is expected to offer a plug-in hybrid model and a year after a standard hybrid with an electric range as much as 30 miles. The Hyundai Prius fighter is also expected to have a plug-in hybrid model. Since Toyota is not expecting to produce a battery-only Prius, Hyundai can capitalize by offering all 3 models.

Look forward to these upcoming models from Hyundai at the Phoenix Hyundai dealership. Check out our latest vehicle lineup today.

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