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Hyundai Coming to ASU October 29

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#ThisIsLoyalty Taps into College Fans

Loyal fans of the Arizona State University Sun Devil football team will have a little extra added attraction for the game on Saturday, October 29. Along with hosting the Oregon Ducks, ASU will also be the place where the Hyundai marketing team sets up an interactive display complete with new vehicles, tailgating games and a chance to win school gear. A modified Hyundai Santa Fe will be on display as the ultimate tailgating vehicle, complete with TV monitors to keep track of what’s going on around the country. Phoenix Hyundai fans who like what they see can head over to Chapman Hyundai on Bell Road anytime for a test drive and more information.

Marketing Campaign Includes Media Blitz

Expect to see a lot of Hyundai this college football season, with a slew of television and radio ads along with social media posts. As the number one car brand for customer loyalty, Hyundai is also getting consumers involved by inviting fans to share pictures, tweets and posts about their loyalty, whether its to Hyundai or their college football team. Just use the hashtag #ThisIsLoyalty to have a chance to get your post displayed on Hyundai’s microsite. “Loyalty, passion and dedication are attributes we share closely with college football fans and we built that at Hyundai by striving to better their experience with our vehicles and brand,” said Hyundai CMO Dean Evans. “This program has been extremely successful at engaging fans within the college football ecosystem, and as fans ourselves, we love celebrating the passion that’s expressed every Saturday.”

Santa Fe Built for Tailgating

Although Hyundai will be showing off a Santa Fe that’s expressly built for the tailgating experience, you can buy any Santa Fe and have a good time partying with friends. With a new stylish exterior, available leather seating and a 60/40 rear seat that folds down all the way to make room for barbeques and coolers, the Santa Fe is the perfect SUV for a trip to a game, outdoor adventure or a daily commute. Seating up to 7 adults, the Santa Fe has a 290 horsepower V6 engine that still achieves 25 mpg on the highway. An impressive infotainment system that allows Bluetooth streaming and hands-free communication can keep you up to date on all the scores across the country before your kickoff. Don’t forget that Hyundai’s 5-year/60,000 mile bumper to bumper warranty is the best in the nation. See all the advantages and plan your next tailgating adventure by taking a trip to Chapman Hyundai on Bell Road.

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