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Hyundai Santa Cruz Named Concept Truck of Year


Aggressive Styling Helps Earn Honor

Although there had been no announcement if it will ever turn into a production vehicle, the 2015 Hyundai Santa Cruz wowed judges enough to be named the Concept Truck of the Year during the recent North American Concept Vehicle of the Year show. Looking much like an alien land rover with its squat profile, wide stance and aggressive wheels, the Santa Cruz would fill a void in the small truck market. “The compact truck segment in the U.S. is tremendously competitive and overall truck sales have skyrocketed to become one of the best-selling segments in today’s market,” said Mike O’Brien, Hyundai VP.

Award Based on Design, Materials and Market Responsiveness

Along with the stunning design, judges picked the Santa Cruz as the winner based on the use of quality materials and an overall responsiveness to today’s market. Chevrolet and Ford are absolutely crushing sales records this year with the number of trucks they are moving, but there is a definite gap in the small truck market. The Santa Cruz combines interior luxury with adequate payload to create an innovative and functional truck that would surely intrigue buyers who don’t need a full size truck. As one of the vehicles most likely to change the future of the auto industry, judges recognized the importance of creating a truck with style for people who only haul small loads.

Millennial Lifestyle Creating Urban Adventurers

There’s a whole new urban lifestyle sprouting that requires small vehicles for maneuvering through tight traffic that also have the capability to be functional when needed. Dubbed “urban adventurers,” the current generation of 20 and 30-something young men and women require a vehicle that’s sensible during the week, but can also haul a kayak or some camping equipment for an adventure on the weekend. The Santa Cruz offers seating for five on a small overall footprint. The popularity of the vehicle may have it popping up on the showroom of Chapman Hyundai some day, so stay tuned.

For Now, Hyundai SUVs Offer Popular Alternative

Until the Santa Cruz finally is produced, Hyundai has two of the most popular and affordable SUVs on the market. The smaller Tucson starts at just $22,700 and features five seats and a remarkable 31 miles per gallon on the highway. The larger Santa Fe is just a couple of thousand dollars more on the base end, also with seating for five but with more horsepower. Both feature refined interiors and loads of creature comforts at an affordable price. See why they are some of the most popular SUVs in the nation with a test drive at your Phoenix Hyundai dealer, Chapman Hyundai.

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