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Hyundai Takes Road Show to College Stadiums


Game Day Experience Coming to Arizona State

When the USC Trojans visit the ASU Sun Devils on September 26 for a football game, the Hyundai #Thisisloyalty campaign will be on campus to connect with passionate fans from both schools. Now in its fifth year, the program is designed to show how loyal football fans and loyal auto buyers have many of the same characteristics. “By continuing our college football marketing campaign, we are connecting with the next generation of car buyers and reaching football fans throughout the entire week,” said Jacquelyn Kim of Hyundai North America. “Loyalty means everything to this generation, as well as having the best experience possible with a brand.” Visit your Phoenix Hyundai dealer, Chapman Hyundai, to see why Hyundai drivers are some of the most loyal in America.

Commercial Shows How Loyalty Seals the Deal

In the days leading up to the local appearance, Hyundai will be running local television ads that show how loyalty to sports and autos connects buyers and dealers. Sitting in a Hyundai dealership, the customer notices the walls are festooned with decorations loyal to a particular team. Radio spots on local coaches shows, like that of ASU’s Todd Graham, will help reinforce the loyalty connection. School message boards and other sites will also feature advertising based on the loyalty theme.

Hyundai FieldHouse Shows up on Game Day

Leave a little early for the ASU game on September 26 so you can enjoy the Hyundai FieldHouse. This 2,400 square foot structure goes up literally overnight and is filled with big screen TVs, games and local celebrities who will sign autographs and talk to the fans. Last year, more than 10 million fans took advantage of a visit to the Hyundai FieldHouse. Naturally, Hyundai’s latest lineup will be available for viewing. If you see one you’d like to drive, head over to Chapman Hyundai for a comprehensive test drive. After all, you don’t want to miss the kickoff.

Road Show Ends at Sun Bowl December 26

The final appearance for the Hyundai road show this year will be at the Hyundai Sun Bowl the day after Christmas. This is the 82nd season for the Sun Bowl, which pits teams from the ACC and Pac-12 conferences against each other. Following the ASU game, the roadshow and FieldHouse will travel to 14 more regular season games, with highlights including Michigan at Ohio State on November 21 and Auburn at Alabama on November 28.

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