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New Definition of Luxury Vehicle Includes Lower Priced Vehicles


Add Some Names to the Old Familiar Group

If names like Mercedes, BMW, Jaguar, Lincoln and Cadillac pop to mind when considering a luxury car, it’s time to open up that thinking box and let a few more automakers into the group. Luxury appointments like plush leather, fine wood trim, high-tech audio and navigation systems, plush rides and plenty of power are now available from automakers once known for creating discount rides. At the top of the new car luxury list is the Korean automaker, Hyundai. When first introduced to the United States, Hyundai automobiles were considered a second or third tier choice for people who needed reliable transportation without a lot of bells and whistles. With the introduction of the uber luxurious Equus and sporty Genesis, Hyundai is rapidly gaining ground on those iconic names.

Genesis Provides Sporty Option With Loads of Features

With a base engine that provides 311 horsepower, HTRAC all wheel drive and a suspension system developed in concert with a team of international engineers well-versed on driving the famous Nurburgring racing course, the Genesis provides a premium driving experience at a less than premium price. Two selectable driver suspension settings let you control the vehicle’s set up depending on conditions and your mood. Comfort mode delivers a pillow-like ride, while Sport mode lets you be a bit more aggressive in the corners. You need to be comfortable while driving, which is why Genesis has a generous 123 cubic feet of cabin space that features ultra premium vented leather seats, robust wood trim and all the fun technological gadgets you could ever want.

Equus Challenges Vehicles Twice the Price

Although its beginning $61,000 price tag isn’t inexpensive, the Equus has the stuff to back up its price and challenge European vehicles that come in well north of $100,000. A 429-horsepower V8 engine delivers all the performance you need while still earning 23 mpg on the highway. At 126 cubic feet of cabin space, it is more roomy than a Mercedes S550. Separate rear LCD screens keep backseat passengers entertained while enjoying a 598 watt surround sound system that simulates a concert hall experience. Supple leather seats, a suede headliner and ultimate wood trim add to the luxurious experience. The driver’s seat adjusts 12 different ways at the touch of a button. It is also heated and cooled to ensure your comfort no matter what Mother Nature is delivering. Drive the Equus and Genesis for yourself at your Phoenix Hyundai dealer, Chapman Hyundai and see why these two vehicles belong in the luxury car discussion.

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