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Record February Sales for Hyundai Motor America

Hyundai record sales

Hyundai enjoyed a comeback in the month of February as sales rebounded strongly. The organization rose from a chilly January with reportedly record February numbers. Overall, sales skyrocketed 7 percent over February 2014, which was attributed to severe bad weather that stifled several dealerships. Incidentally, it must be said that the weather in February was also terrible, however, sales figures didn’t follow suit.

HMA’s VP of National sales, Bob Pradzinski, enthusiastically stated that “Even the treacherous weather across the country couldn’t keep shoppers away from dealerships in February, with consumer spending and confidence continuing to grow at the fastest pace in years, customers bought Hyundai’s in record numbers, giving us the best February in our history.” If that’s not great news for all Hyundai fans to be optimistic, we don’t know what is.

However, the stars did not quite align for other automakers, several of which far under-performed according to analyst’s expectations. Honda, General Motors, Nissan and Chrysler enjoyed gains of approximately 6%. US sales of Fords declined almost 2%. Volkswagen’s sales also declined, but a more significant 5.2%.

Autodata corp. reports that as a whole, industry sales increased 5.3% to 1.25 million, however, analysts had predicted expected gains upwards of 8 or 9%. Nevertheless, reportedly, Subaru and Toyota announced sales increases in the double-digits sufficient to maintain the overall sunny outlook of the sector going forward.

Hyundai’s remarkable rise was attributed to sales of the Sonata and Elantra models. It’s significant to note that both models are manufactured at the Montgomery plant that was responsible for more than 50% of the company’s sales figures for the month of February. Unfortunately, the exact Montgomery production figures were not yet made available Tuesday. Furthermore, sales for the Genesis sedan increased by an incredible 175% over the previous year. All three US built models showed increases as well. The aforementioned Elantra showed a slight 1% uptick, however, Santa Fe Sport and Sonata showed increases of 42% and 33% respectively.

Workers reportedly logged extra hours on Saturday in February, which could set a precedent as the plant tries to cope with increased demand. Going forward, sales numbers are expected to remain on an upward trend entering the historically lucrative spring buying season.

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